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Welcome to Amsterdam! Located on the Max Euweplein just steps from some of Amsterdam’s most sought-after attractions, the Hard Rock Café is where visitors can enjoy the legendary flavors of classic American fare while they relax waterside surrounded by our impressive collection of pop culture and authentic music memorabilia from legends like Jimi Hendrix, Elvis Presley and The Rolling Stones. Our online Amsterdam Rock Shop houses exclusive souvenirs, from Amsterdam city tees to mugs, cordials, hoodies and more. Gear up for your next trip or purchase a keepsake to remind you of your favorite Hard Rock memories. And while you’re here, scratch some new cities off your bucket list because we have Hard Rock apparel and accessories from locations all across the globe.