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As the birthplace of Hard Rock, London has a special place in our hearts and our apparel collection. With more than 40 years of stage presence in one of the United Kingdom's most sought-after destinations, the Hard Rock Cafe London offers food, entertainment, and culture all under one roof. Discover London’s only rock n’ roll museum when you visit our famous Vault, which houses the most valuable pieces of music memorabilia from across the world. Tucked away in an old Coutts Bank, The Vault was once used to protect the Queen’s coffers. A visit to Hard Rock Cafe London is an inspired cultural and culinary experience for all ages. Our online Rock Shop also holds some of our most popular items, from classic collectibles like our hoodies and tees to location-specific pins, hats, accessories and more.