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THE HUNDREDS X HARD ROCK

THE HUNDREDS X HARD ROCK

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The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, Adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with a flagship location in L.A.’s Fairfax District (est. 2007).