Hard Rock - Online Rock Shop | Online Rock Shop

Limited Time Only

30% Off Tees

For a limited time, score 30% OFF tees - no backstage pass required! *Exclusions Apply

Same Timeless Styles

All New Cities

From Florence to Dallas, iconic style knows no borders. Discover our latest city exclusives—fresh looks inspired by global vibes.

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New Arrivals

Cross Guitars Collection

The Cross Guitars Collection is where edge meets attitude. Designed for those who thrive on bold statements and effortless style, this collection is more than just apparel—it’s an identity. Wear it. Own it. Live it.

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New Arrivals

Fender Guitars

Strap in and turn up the volume! Iconic Eric Clapton & Jimi Hendrix guitars bring legendary sound with premium Fender craftsmanship.

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New Collection

Dale Earnhardt Jr

Gear up, race fans — The Dale Earnhardt Jr. Exclusive Collection is here and built for speed. This limited-edition drop is designed to put your style in the winner’s circle.

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Exclusive Collections

Dale Earnhardt Jr.

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Oracle Red Bull F1 Racing

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Messi

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New Arrivals

Castore Oracle Red Bull F1 Racing 2025 Kit Tee in Navy

$80.00

Dale Earnhardt Jr. Chrome Tee in Indigo

$38.00

Dale Earnhardt Jr. Number 8 Snapback Hat in Red

$45.00

Empress Tiki 20.5oz Glass

$12.50

Signature Classics

Double Burnout Zip Hoodie

$75.00

Classic Logo Hoodie in Black

$60.00

Classic Logo Hoodie in Gray

$60.00

Classic Logo Tee in Black

$21.00

Price reduced from $30.00 to

You save $9.00

30% OFF Tees!

Our Pin Picks

Collectible Core Logo Flag Pin

$14.50

Limited Edition Sunglasses Skull Music Festival Pin

$20.00

Limited Edition Cherry Blossom 2025 Pin

$18.00

Limited Edition Chicago City of Discovery 2025 Pin

$22.00

Oracle Red Bull F1 Racing

Oracle Red Bull F1 Racing Checkered Backpack

$15.00

Price reduced from $20.00 to

You save $5.00

Adult Fit Oracle Red Bull F1 Racing Hooded Pullover Tee

$49.00

Price reduced from $70.00 to

You save $21.00

Save 30% - Limited Time Only!

Oracle Red Bull F1 Racing Black Softshell Jacket

$85.00

Castore x Oracle Red Bull F1 Racing Team Zip Hoodie in Navy Blue

$98.00

Price reduced from $140.00 to

You save $42.00

Save 30% - Limited Time Only!

Fender Guitars

Fender Squier Affinity Stratocaster HSS

$288.00

Price reduced from $360.00 to

You save $72.00

Limited Time Offer - 20% OFF!

Fender Player II Jaguar Electic Guitar Coral Red

$829.99

Fender Jimi Hendrix Stratocaster Guitar

$1,149.99

Fender Tom Delonge Starcaster Guitar in Shell Pink

$1,199.99

Best-Selling Accessories

Guitar Company Tote Bag

$25.00

Guitar Strap Hobo Bag in Black

$59.50

Rolling Stones 3 Pack Socks

$18.00

Buy One Get One 50% OFF (Add 2 to Bag)

Black Pebbled Duffle Bag

$90.00

Trending Homegoods

Basketball 16oz Pint Glass

$15.00

Country Colors 10" Mini City Guitar with Stand

$35.00

Metallic Gold Foil Logo 135ml Diffuser

$40.00

Chess Drinking Game

$79.00

Classics

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Model is wearing a white classic hard rock tee

Women

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Men

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Earn & Redeem Points

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards at our Rock Shop and while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and Rock Shops worldwide.

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Always Stay Tuned

@hardrockcafe