Back to top

Promotional image


Showing 1 - 2 of 2
As part of our “All is One” core motto initiative, our Pride collection promotes equality for all with gender-neutral attire designed to empower every member of the LGBTQ community. Bold rainbow colors and Freddie Mercury's legendary silhouette bring our classic logo to life by highlighting the effervescent spirit of pride culture. The Hard Rock Heals Foundation will donate 10% of proceeds from all Pride items to benefit the Mercury Phoenix Trust Foundation, a charity created in memory of Freddie Mercury by Queen band members Brian May and Roger Taylor and their manager Jim Beach to support the global fight against HIV/AIDS. Stand out and make a difference by showing your support for a charity that can truly change the world. Shop key items including a crew neck tee, crop top, hoodie, tank top, limited edition pin and trucker hat.