New Arrivals

Cross Guitars Collection

The Cross Guitars Collection is where edge meets attitude. Designed for those who thrive on bold statements and effortless style, this collection is more than just apparel—it’s an identity. Wear it. Own it. Live it.

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New Arrivals

Fender Guitars

Strap in and turn up the volume! Iconic electric guitars bring legendary sound with premium Fender craftsmanship.

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Limited Time Only

BOGO Drinkware

Sip, save, and upgrade your bar game with our BOGO drinkware deals! Cheers to more for less!

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EXCLUSIVE COLLECTIONS

CROSS GUITAR

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UP TO 50% OFF ORACLE RED BULL F1 RACING

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UP TO 25% OFF MESSI

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NEW ARRIVALS

Adult Fit Cross Guitars Harbor Hoodie in Charcoal

$56.50

Women's Fit Cross Guitars Wildflower Hoodie in Lotus Heather

$62.50

Adult Fit Cross Guitars Vintage Hoodie in Spruce Green

$72.50

Women's Fit Cross Guitars Confetti Longsleeve Tee in Chalk White

$72.50

OUR PIN PICKS

Limited Edition Valentine's Day Winged Heart Guitar Pin

$20.00

Limited Edition Rockin' Washington Pin

$21.00

Limited Edition Yankee Stadium Chef Batter Pin

$22.00

Limited Edition Munich 23rd Anniversary Pin

$22.00

ORACLE RED BULL F1 RACING COLLECTION

Oracle Red Bull F1 Racing Grey Performance Tee

$45.00

Adult Fit Castore x Oracle Red Bull F1 Racing Team Zip Hoodie in Navy Blue

$98.00

Price reduced from $140.00 to

You save $42.00

30% OFF!- Limited Time Only!

Oracle Red Bull F1 Racing Black Softshell Jacket

$85.00

Oracle Red Bull F1 Racing Hoodie in Grey with Sleeve Print Piping

$59.50

Price reduced from $85.00 to

You save $25.50

30% OFF!- Limited Time Only!

FENDER GUITAR COLLECTION

Fender Jimi Hendrix Stratocaster Guitar

$1,149.99

Buy a Fender Guitar, Get a Set of 12 Hard Rock Logo Guitar Picks FREE!

Fender Squier Affinity Stratocaster HSS

$288.00

Price reduced from $360.00 to

You save $72.00

Limited Time Offer - 20% OFF!

Buy a Fender Guitar, Get a Set of 12 Hard Rock Logo Guitar Picks FREE!

Fender Kurt Cobain Jaguar Guitar

$1,549.99

Buy a Fender Guitar, Get a Set of 12 Hard Rock Logo Guitar Picks FREE!

Fender Tom Delonge Starcaster Guitar in Shell Pink

$1,199.99

Buy a Fender Guitar, Get a Set of 12 Hard Rock Logo Guitar Picks FREE!

BEST-SELLING ACCESSORIES

Guitar Strap Crossbody Sling Bag in Cognac

$49.50

Guitar Strap Hobo Bag in Black

$59.50

Rolling Stones 3 Pack Socks

$18.00

Buy One Get One 50% OFF (Add 2 to Bag)

Black Pebbled Duffle Bag

$90.00

TRENDING HOMEGOODS

Hard Rock Fragrance For Her

$55.00

Country Colors 10" Mini City Guitar with Stand

$35.00

Metallic Gold Foil Logo 135ml Diffuser

$40.00

Metallic Gold Foil Tin Poker Set

$25.00

CLASSICS

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Model is wearing a white classic hard rock tee

WOMEN

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MEN

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EARN & REDEEM POINTS

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards at our Rock Shop and while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and Rock Shops worldwide.

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Tag Us @hardrockcafe!